Few things are as frustrating as putting out ads for your perfect product, only to hear crickets.
I struggled with this for months…
Until I discovered one simple technique that transformed my results overnight.
In this blog, I’m going to show you how to tweak your ads to get more leads, more clients, and more sales. But beware, only read on if you’re ready for an influx of new customers.
Why Does Targeting Everybody Cause Terrible Results?
Picture this: you’re shouting in a crowded room, hoping everyone hears you. Sure, a few might listen, but most will just ignore you. That’s what happens when you advertise to everyone.
When you cast your net too wide, you end up reaching people who have no interest in your product. The result? You waste time, money, and effort.
It’s like trying to sell snow boots in the desert. Unless you’re marketing oxygen on Mars, targeting everyone is a losing strategy.
Here’s why this approach fails:
- You’re wasting money reaching people who don’t need your service.
- The people who do need your service won’t feel your message speaks directly to them.
No marketing degree required to see this is bad for business. So, how do we fix it?
Identify Your Golden Prospect
Your golden prospect is the person who genuinely needs your product. Imagine if your ads spoke directly to them. The difference would be monumental.
Even if you think everyone could benefit from your product, there’s always a core audience that loves it the most. Your job is to find that audience.
Look at your current customers. What’s their age, gender, even their hairstyle? This isn’t a joke—back in the sixties, a savvy business owner noticed his best customers had crew cuts. He then partnered with local barbers to reach more of these golden prospects, and his success skyrocketed.
Once you know who your golden prospect is, learn how they talk and what they care about.
How To Use This Information To Get More Results Today
Create ads specifically for your golden prospects and speak their language.
Your goal is for them to see your ad and think, “This is for me. They get me. They’re just like me.”
The results will blow you away. More leads, more engagement, more sales.
The more you laser-focus your message on your golden prospect, the better your results will be.
Ready to get flooded with interested customers?
If you don’t want to handle this yourself, click this link to get in touch. Let’s talk about how we can make this work for you.
Talk soon,
Daniel,